MARKETING AUTOMATION REVOLUTION Using the potential of Big Data

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Opis

Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges before marketers, the solving of which requires not only appropriate technologies, but also a new kind of knowledge.

The book leads the reader through the innovative technology of online marketing in the following areas:

• collecting and processing large amounts of user data;

• delivering personalized messages across all channels in real time;

• process automation;

• improving communication between marketing and sales departments.

This publication was illustrated with examples of various implementations, and as such, it should be a valuable source of information for marketers looking for a guidance regarding marketing automation technologies.

Dane techniczne

Autor Grzegorz Błażewicz
Wydawnictwo Wydawnictwo Naukowe PWN
Ilość stron 173
Druk oprawa miękka
Format 16.5x23.5cm
Data wydania 10.11.2017
ISBN 9788301195113
EAN 9788301195113

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